“Versorgungswerk der Rechtsanwälte in Berlin” is a self-administrating public-law annuity insurer for pension scheme, disability and survivors’ insurance.
nulleins™ was assigned to develop a new, trustworthy, unified and concise corporate design for „Versorgungswerk der Rechtsanwälte in Berlin“.
The creative execution
Inspired by an olive branch, which Lady Justice primarily held as a symbol of life (instead of the sword), the logo shows a stylized branch, which additionally forms a paragraph symbol. The new visual identity therefore visualizes the messages „added value, growth, life“. The new brand identity appears reliable, responsible, provident, premium and powerful.