R+V Versicherungen is Germany’s largest bank insurer and Allianz insurance group’s greatest rival. R+V is also part of the cooperative financial network.
Developing a new visual identity for every necessary application, primarily visible in R+V’s brochures.
The creative execution
R+V’s trademark is a combined mark (logotype and symbol). The design’s objective is to enhance the recognition value through reworking of the trademark and its reduction to just a few elements. At its core is a “plus” symbol, from which the visual identity of R+V develops its new visual style.